How To Build A Full Lifecycle Partner Program to Accelerate Recurring Revenue
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Prospects and customers call all the shots in today’s subscription economy, where companies need to be ready to do business anytime and everywhere. To cost-effectively deliver dynamic solutions that meet customers’ complex needs and provide them with long-term value, more and more SaaS and Cloud providers are turning to channel partners - but not your traditional ones.
Today’s truly great partners go beyond just closing deals; they reduce churn and build loyalty throughout the entire customer lifecycle - as proven by companies like HubSpot, Xero and even Cisco.
In this course, you’ll learn how recruiting and partnering with solutions providers who understand customer needs and can deliver ongoing value and outcomes is one of the most important strategic moves for accelerating recurring revenue.
What You Will Learn
Learn how to create a culture of partner sales alignment with your direct team
Hear best practices for hiring a growing a partner success team
Learn how to effectively collaborate and communicate with your partners
Find out the types of training and enablement content your partners require
Discover the role partners can play in your company’s customer success initiatives