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The Course Curriculum
The six lessons in this course are self-paced. You can complete them all at once or choose to spread them out over six days or more. Here’s what you’ll learn in each lesson:
1. Audience Research & Picking The Right Topic
Learn how to conduct thorough audience research so that you can pick the most compelling topic for your lead magnet. Your ideal subscribers won't be able to resist signing up for your incentive!
2. Choosing a format for your lead magnet
This lesson will show you the different type of lead magnet formats (like checklists, coupons, and guides) and how you can choose the best one to get more email marketing leads.
3. The start-to-finish plan for creating your lead magnet
Create and launch your lead magnet with expert advice from the AWeber team and easy-to-use tools. And get tips that’ll help you write compelling content quickly.
4. Selecting your sign up form
In this lesson, learn the ins and outs of the 7 most-popular form types and determine which type will help you reach your list growth goals.
5. Sign up form tools that work for you
Discover the best sign up platforms for growing your email list and how to choose one that fits your needs.
6. Copywriting and design strategies to make your sign up form convert
Get simple optimization hacks to create a signup form that will grab people’s attention and get them to subscribe.
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